Intinno Blog
Jun 18

This is my interpretation of this  Original Post. I am interpreting it and writing it again so that it makes a mark in my mind.

1. Why is it important to do a thing really, really well?

By focusing all your resources at one task, you will be able to do it much better than anyone pursuing the task partially. You will find ways to automate processes, to get done more. You will be able to deliver more value.

Also doing one thing really, really well will establish you as the leader. Who doesn’t want to be associated with a leader?

2. Why the really, really ?

It stresses on being the number one in that “thing”. People always recognize the number one. For example very few people remember who came second in the last soccer world cup. People always remember who won it. The winner gets 95% of media coverage rather than getting 50%. Thus being a topper in what ever you do is really important. Coming second should not be an option. That’s why do a thing really, really well.

3. What mistake do people make while adopting this philosophy?

The first task here is to find out what is the “one thing” which you do really, really well. If you can answer this question, then doing “that thing” would be the path to follow. However people often try doing things they are not good at. This doesn’t make sense. Ask yourself, “What am I good at?”. “What is that one thing, I can do really, really well?”. Don’t dive into something that seems do-able or hot.

Jun 12

Dharmesh Shah from Hubspot shares his 37 Signals from Rework. truly inspiring read.

1) Great businesses have a point of view, not just a product or service.

2) Writing a plan makes you feel in control of things you don’t actually control.

3) You have the most information when you’re doing something, not before you’ve done it.

4) Stuff that was impossible just a few years ago is simple today.

5) Failure is not a prerequisite for success.

6) Don’t make assumptions about how big you should be ahead of time.

7) Don’t sit around and wait for someone else to make the change you want to see.

8) When you build what you need, you can assess quality directly instead of by proxy.

9) Solving your own problem lets you fall in love with what you’re making.

10) What you do matters, not what you think or say or plan.

11) When you want something bad enough, you make the time.

12) The perfect time to start something never arrives.

13) Start a business, not a startup.

14) You need a committment strategy, not an exit strategy.

15) Huge organizations talk instead of act, and meet instead of do.

16) Build half a product, not a half-assed product.

17) Getting to greatness starts by cutting out stuff that’s merely good.

18) The real world isn’t a place, it’s an excuse.  It’s a justification for not trying.

19) The big picture is all you should be worrying about in the beginning. Ignore the details.

20) Decide. You’re as likely to make a great call today as you are tomorrow.

21) The longer it takes to develop, the less likely it is to launch.

22) It’s the stuff you leave out that matters.

23) Focus on substance, not fashion.  Focus on what won’t change.

24) When good enough gets the job done, go for it.

25) When you make tiny decisions, you can’t make big mistakes.

26) Pour yourself into your product.

27) You rarely regret saying no but you often regret saying yes.

28) Better your customers grow out of your product, than never grow into them.

29) You can’t paint over a bad experience with good marketing.

30) All companies have customers. Fortunate companies have audiences too.

31) Instead of out-spending your competitors, out-teach them.

32) Let customers look behind the curtain.

33) Leave the poetry in what you make, there is beauty in imperfection.

34) Marketing is not a department, it’s the sum total of everything you do.

35) Don’t hire for pleasure; hire to kill pain.

36) Don’t make up problems you don’t have yet.

37) A business without a path to profit is a hobby.

Jun 11

Following is the presentation from Hubspot on how to do inbound marketing for startup’s. Interesting read. The main points are:

A: Avoid Addiction to using Google ads for promotion

B: let your Blog be the source of information for your products and related areas. Let the blog bring customers to you.

C: Create Convenience. Make your products simple and intuitive. Do a small thing and do t good.

D: let Data drive you. Set goals. Analyze your progress towards your goals.

E: Employ Exceptional. People may not have experience but its the intelligence that matters.

The ABCs of Startup Marketing

The points mentioned above should be the pillars of marketing strategy for SAAS startups.
Apr 3

From Seth Godin’s Blog

The math is magical: you can pile up lots of failures and still keep rolling, but you only need one juicy success to build a career.

The killer is the category called ‘neither’. If you spend your days avoiding failure by doing not much worth criticizing, you’ll never have a shot at success. Avoiding the thing that’s easy to survive keeps you from encountering the very thing you’re after.

And yet we market and work and connect and create as if just one failure might be the end of us.

Mar 28

Diesel has an interesting website. Their philosophy is “BE STUPID”. Watch out the video for more:

Its great to see a company like Diesel embracing the policy of following your heart so boldly.  This is the way it should be. These are the videos that should be shown to the students passing out. They should realize that its not just about getting a “Job”, its about going out there and doing what you love. What’s your opinion?

Mar 14

Here at Intinno we are always excited about entrepreneurship. Every way of making a business excites us.  Umang Jain, our very developer by the day and poet by the night had an interesting conversation with a Meru Cab driver which reveled their awesome business model. The Meru works is:

  • All the cars are owned by meru.
  • The cab drivers are not employees but “subscribers”
  • Each driver is required to pay Rs 800 per day to Meru.
  • The car is in drivers possession and he decides when to drive the car.
  • Each car has a GPS device. When the driver is ready to take a passenger, he has to switch on a button to mark his availability.
  • Meru has a call center which algorithmically assigns one of the free cabs to prospective customers.
  • The algorithm takes into consideration the closeness of cab  to passenger and ALSO the amount that a driver has earned in that day, to ensure a fair distribution.
  • Meru also ensures drivers of atleast 4 to 5 trips a day.
  • The maintenance of cars, cost of the petrol is borne by the driver.
  • To become a driver in Meru, you have to apply. They will run you through medical test and and background checks. Once satisfied they will assign you the car.
  • The driver has the freedom to drive the car 12 hours a day or even 18 hours a day.
  • This is good from the drivers’ point of view because hey decides when to go to work. He can spend time with his family in the time of dire needs like medical emergency.
  • Drivers mark their availability and they have to take the passenger assigned to them no matter how short the distance is.
  • Meru has money collection centres all over the city, where drivers can deposit money at any time of the day.
  • The only loop hole in this model is that the car belongs to the driver but that is easily covered by the insurance.
  • Meru purchases cars in bulk and are known to have had striked great discounts.
  • There are around 7K meru cabs in India, which amounts to a whooping collection of 56L per day.
  • The cab drivers are their own employers and they have the freedom on the time of work. The cab driver has been transformed from an petty employee whose work is to drive a car to any part of India to a self employer who can earn by innovating and can lead a better life with his family.

Great business plan and good work Meru Cabs !!!

Mar 11

#1 jesus was resurrected because he acted paranoid. #Umang

#2 I have turned atheist. All mails from GOD are now archived. #Arpit


Mar 1

May the colors of this holi bring peace and prosperity into everyone’s life. Happy Holi.

Feb 16

Naarad now allows you to add marks individually for each of the subjects in the test.

When creating a new test, subjects are added along with maximum marks for each.

Once the subjects are added with max marks, excel sheet for uploading marks can be downloaded. The excel sheet has different columns for each subject, mentioning the name and maximum marks.

The marksheet shows marks obtained and percentage of total marks against each student. These are individually shown for each subject. Students are ranked with respect to total marks obtained.

Jan 9

Many a times I have been asked by my friends, “How do you come up with a business idea?”. My instant reply is “Look around. Find a problem thats hurting people. If you can find a way to solve that problem, you have got your business idea.”

Today I want to glorify the above statement with an example in the content of rails development community.

Consider this report The State of the Stack: A Ruby on Rails Benchmarking Report – 10 June 2009 which lists the most commonly used versions of Ruby, Rails, and plugins in actual 1800 production applications. Go to the plugins portion of the report. The image showing the usability of  plugins is as follows:

Rails Plugin usage - june 2009

Now consider the same report but the January 2010 version. The image below shows the the plugin usage in about 3000 rails apps.

Do you see a major difference at the top. The top used plugin in January 2010 doesn’t even exist in June 2009. And what does hoptoad do. In principle it does the same work as exception notification(the top plugin of June 2009) but in a much better way. The problem with exception notification was that you had to manage all your exceptions via email. This means you weren’t able to do the following things:

  • Club exceptions and record the counts.
  • Keep a record of which exceptions have been resolved and which are unresolved.

Hoptoad made it easy to manage your exceptions and in 6 months its one of the most used rails plugins. And mind you its not totally free. Its based on the freemium business model. If you have a decent sized app then the free model wont suit you. (from personal experience). Thus hoptoad solves a critical problem in a better way than existing methods and also earns a handsome revenue. Kudos to the hoptoad team!!

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