Intinno Blog

This is my interpretation of this  Original Post. I am interpreting it and writing it again so that it makes a mark in my mind.

1. Why is it important to do a thing really, really well?

By focusing all your resources at one task, you will be able to do it much better than anyone pursuing the task partially. You will find ways to automate processes, to get done more. You will be able to deliver more value.

Also doing one thing really, really well will establish you as the leader. Who doesn’t want to be associated with a leader?

2. Why the really, really ?

It stresses on being the number one in that “thing”. People always recognize the number one. For example very few people remember who came second in the last soccer world cup. People always remember who won it. The winner gets 95% of media coverage rather than getting 50%. Thus being a topper in what ever you do is really important. Coming second should not be an option. That’s why do a thing really, really well.

3. What mistake do people make while adopting this philosophy?

The first task here is to find out what is the “one thing” which you do really, really well. If you can answer this question, then doing “that thing” would be the path to follow. However people often try doing things they are not good at. This doesn’t make sense. Ask yourself, “What am I good at?”. “What is that one thing, I can do really, really well?”. Don’t dive into something that seems do-able or hot.

Dharmesh Shah from Hubspot shares his 37 Signals from Rework. truly inspiring read.

1) Great businesses have a point of view, not just a product or service.

2) Writing a plan makes you feel in control of things you don’t actually control.

3) You have the most information when you’re doing something, not before you’ve done it.

4) Stuff that was impossible just a few years ago is simple today.

5) Failure is not a prerequisite for success.

6) Don’t make assumptions about how big you should be ahead of time.

7) Don’t sit around and wait for someone else to make the change you want to see.

When you build what you need, you can assess quality directly instead of by proxy.

9) Solving your own problem lets you fall in love with what you’re making.

10) What you do matters, not what you think or say or plan.

11) When you want something bad enough, you make the time.

12) The perfect time to start something never arrives.

13) Start a business, not a startup.

14) You need a committment strategy, not an exit strategy.

15) Huge organizations talk instead of act, and meet instead of do.

16) Build half a product, not a half-assed product.

17) Getting to greatness starts by cutting out stuff that’s merely good.

18) The real world isn’t a place, it’s an excuse.  It’s a justification for not trying.

19) The big picture is all you should be worrying about in the beginning. Ignore the details.

20) Decide. You’re as likely to make a great call today as you are tomorrow.

21) The longer it takes to develop, the less likely it is to launch.

22) It’s the stuff you leave out that matters.

23) Focus on substance, not fashion.  Focus on what won’t change.

24) When good enough gets the job done, go for it.

25) When you make tiny decisions, you can’t make big mistakes.

26) Pour yourself into your product.

27) You rarely regret saying no but you often regret saying yes.

28) Better your customers grow out of your product, than never grow into them.

29) You can’t paint over a bad experience with good marketing.

30) All companies have customers. Fortunate companies have audiences too.

31) Instead of out-spending your competitors, out-teach them.

32) Let customers look behind the curtain.

33) Leave the poetry in what you make, there is beauty in imperfection.

34) Marketing is not a department, it’s the sum total of everything you do.

35) Don’t hire for pleasure; hire to kill pain.

36) Don’t make up problems you don’t have yet.

37) A business without a path to profit is a hobby.

Following is the presentation from Hubspot on how to do inbound marketing for startup’s. Interesting read. The main points are:

A: Avoid Addiction to using Google ads for promotion

B: let your Blog be the source of information for your products and related areas. Let the blog bring customers to you.

C: Create Convenience. Make your products simple and intuitive. Do a small thing and do t good.

D: let Data drive you. Set goals. Analyze your progress towards your goals.

E: Employ Exceptional. People may not have experience but its the intelligence that matters.