Jun 12

Dharmesh Shah from Hubspot shares his 37 Signals from Rework. truly inspiring read.

1) Great businesses have a point of view, not just a product or service.

2) Writing a plan makes you feel in control of things you don’t actually control.

3) You have the most information when you’re doing something, not before you’ve done it.

4) Stuff that was impossible just a few years ago is simple today.

5) Failure is not a prerequisite for success.

6) Don’t make assumptions about how big you should be ahead of time.

7) Don’t sit around and wait for someone else to make the change you want to see.

8) When you build what you need, you can assess quality directly instead of by proxy.

9) Solving your own problem lets you fall in love with what you’re making.

10) What you do matters, not what you think or say or plan.

11) When you want something bad enough, you make the time.

12) The perfect time to start something never arrives.

13) Start a business, not a startup.

14) You need a committment strategy, not an exit strategy.

15) Huge organizations talk instead of act, and meet instead of do.

16) Build half a product, not a half-assed product.

17) Getting to greatness starts by cutting out stuff that’s merely good.

18) The real world isn’t a place, it’s an excuse.  It’s a justification for not trying.

19) The big picture is all you should be worrying about in the beginning. Ignore the details.

20) Decide. You’re as likely to make a great call today as you are tomorrow.

21) The longer it takes to develop, the less likely it is to launch.

22) It’s the stuff you leave out that matters.

23) Focus on substance, not fashion.  Focus on what won’t change.

24) When good enough gets the job done, go for it.

25) When you make tiny decisions, you can’t make big mistakes.

26) Pour yourself into your product.

27) You rarely regret saying no but you often regret saying yes.

28) Better your customers grow out of your product, than never grow into them.

29) You can’t paint over a bad experience with good marketing.

30) All companies have customers. Fortunate companies have audiences too.

31) Instead of out-spending your competitors, out-teach them.

32) Let customers look behind the curtain.

33) Leave the poetry in what you make, there is beauty in imperfection.

34) Marketing is not a department, it’s the sum total of everything you do.

35) Don’t hire for pleasure; hire to kill pain.

36) Don’t make up problems you don’t have yet.

37) A business without a path to profit is a hobby.

Mar 14

Here at Intinno we are always excited about entrepreneurship. Every way of making a business excites us.  Umang Jain, our very developer by the day and poet by the night had an interesting conversation with a Meru Cab driver which reveled their awesome business model. The Meru works is:

  • All the cars are owned by meru.
  • The cab drivers are not employees but “subscribers”
  • Each driver is required to pay Rs 800 per day to Meru.
  • The car is in drivers possession and he decides when to drive the car.
  • Each car has a GPS device. When the driver is ready to take a passenger, he has to switch on a button to mark his availability.
  • Meru has a call center which algorithmically assigns one of the free cabs to prospective customers.
  • The algorithm takes into consideration the closeness of cab  to passenger and ALSO the amount that a driver has earned in that day, to ensure a fair distribution.
  • Meru also ensures drivers of atleast 4 to 5 trips a day.
  • The maintenance of cars, cost of the petrol is borne by the driver.
  • To become a driver in Meru, you have to apply. They will run you through medical test and and background checks. Once satisfied they will assign you the car.
  • The driver has the freedom to drive the car 12 hours a day or even 18 hours a day.
  • This is good from the drivers’ point of view because hey decides when to go to work. He can spend time with his family in the time of dire needs like medical emergency.
  • Drivers mark their availability and they have to take the passenger assigned to them no matter how short the distance is.
  • Meru has money collection centres all over the city, where drivers can deposit money at any time of the day.
  • The only loop hole in this model is that the car belongs to the driver but that is easily covered by the insurance.
  • Meru purchases cars in bulk and are known to have had striked great discounts.
  • There are around 7K meru cabs in India, which amounts to a whooping collection of 56L per day.
  • The cab drivers are their own employers and they have the freedom on the time of work. The cab driver has been transformed from an petty employee whose work is to drive a car to any part of India to a self employer who can earn by innovating and can lead a better life with his family.

Great business plan and good work Meru Cabs !!!

Mar 1

May the colors of this holi bring peace and prosperity into everyone’s life. Happy Holi.

Feb 22

/* This post summarizes Intinno’s work and its road ahead. */

Like most things in this world, Intinno began its journey with some hope, a dream, and followed up with lots of hard work put in to realize the dream.

The Intinno Dream – The Vision

  • We spend about 25 years of our life learning/studying in one way or the other. The most exciting and precious of times of our lives. Intinno aims to revolutionize the way we learn to help you spend these 25 years more effectively, efficiently and fruitfully.
  • Learning is just not fun. For most people its a burden, a compulsion or just an exam.  We dream to revolutionize education to make it what it should be – FUN.

Luck By Chance – The Dream Team
Intinno has been extremely lucky to have had the most amazing group of people working for it. The bonding within allows us to live a life with an inexplicable mix of masti and hard work. The Intinno Team has had the best of times in terms learning, quality of work with capsules of fun every now and then.

Looking Back
If we ever write a book on Intinno about how we did what we did. This will be the summary of chapter 1 of the book.

  • Conceptualisation: May 2007 to July 2007
  • First office: Room Number C-314, RK Hall, IIT Kharagpur
  • First prototype: September 2007 (Ran in Compiler Construction Course with the help of Prof Niloy Ganguly). Coded in php. Started work on Data Mining. Technologies for E-learning.
  • October 2007: Started working on Ruby on Rails. Intinno Research and Development Roadmap finalised. Formulated the Intinno Architecture and Design.
  • December 2007: Won Concipio – The business plan competition, IIT Kharagpur. Shifted to a new office.
  • January 2008: Launched v1.0 of Intinno Paathshaala in IIT Kharagpur. Ran successfully.
  • February 2008: Seed Funding, Incubation, Company Incorporated.
  • March 2008: Moved to Incubation Labs. Aggressively pursuing research and development of Intinno.
  • July 2008: Launched v1.06 of Intinno Paathshaala.
  • October 2008: Launched Intinno Naarad – mobile based solution for educational institutes.
  • January 2009:Launched v2.0 Intinno Paathshaala.

What we have been doing for the last few months ?
After development and successful deployment of Intinno Paathshaala v2.0 in IIT Kharagpur, Intinno took the next step forward. We visited colleges across the nation to understand the nitty gritties of education in India. We have met administration and faculty of 50+ educational institutes spanning 8 cities across India in a bid to understand our users/customers better. We have also met a lot of CEOs/CTOs in education space and attended several conferences.

The Road Ahead

  • Research & Development – Having implemented the course management system at breathtaking pace, the Intinno R&D team is working day and night towards incorporating intelligence into the system. We are continually working on improving the user interface to enhance the user experience to a new level. Intinno will soon launch an Open Web Version of Intinno Paathshaala for individuals. Just follow the blog for updates on the coming features.
  • Operations and Marketing – Intinno Marketing Team has already spent time in colleges/schools/coachings understanding the exact needs of the users. The response to Intinno products and services has been extremely positive. Exciting times are in store for Intinno users as we start expanding Intinno base to colleges across India. Also, Intinno is exploring channel partners to market Intinno Naarad and Paathshaala in India.
Feb 22

We have always been blogging enthusiasts. We have been reading, writing, following blogs for a long time but just did not have the time till now to launch the Intinno blog.

The Purpose ?
Lot of people have been asking us questions about what we have been doing ?  Whats new with Intinno ? With this blog we will keep our users/friends/fans/competitors updated with the exciting life @Intinno.

The Agenda ?
We will use this blog to post updates on all topics relating to Intinno ranging from research and development to marketing, entrepreneurship and also about what goes on beneath it all.

The Frequency ?
We plan to write one post a week at least. But we will try to post as frequently as possible.

The Style of writing ?
We will keep this blog very informal. We also will try to make it as light a read as possible.

Link Us ?
Please go ahead and link us on your blogs :)